It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision? Whether you are navigating a personal or professional decision Cheryl's AREA Method can help you make your big decisions better! 

Our moderator, David W. McCombie, is an alumnus of the University of Miami and Harvard Law School. He has a vast experience spanning consulting, private equity, finance, and law. 

Cheryl's AREA Method coaches you to make smarter, better decisions because it:

• Recognizes that research is a fundamental part of decision making and breaks down the process into a series of easy-to-follow steps.
• Solves for problematic mental shortcuts such as bias, judgment, and assumptions.
• Builds in strategic stops that help you chunk your learning, stay focused, and make your work work for you.
• Provides a flexible and repeatable process that acts as a feedback loop. 

Life is filled with uncertainty, but that uncertainty needn't hobble us. 

Her book Problem Solved addresses personal and professional decisions and her new book Investing In Financial Research tackles financial and investment decisions to offer a proactive way to work with, and work through, ambiguity to make thoughtful, confident decisions despite our uncertain and volatile world.

Cheryl Strauss Einhorn is the creator of the AREA Method, a decision making system to solve complex problems. Cheryl is the founder of CSE Consulting, an executive coaching and consulting firm, and the author of the award-winning book Problem Solved, a Powerful System for Making Complex Decisions with Confidence & Conviction Cheryl teaches as an adjunct professor at Columbia Business School and Cornell Tech and has won several journalism awards for her investigative stories about international political, business and economic topics. Her AREA Method is currently being used successfully across broad domains ranging from low-income high schools, to multi-national companies, to government agencies and universities. Cheryl’s new book Investing In Financial Research, A Decision-Making System for Better Results is scheduled to be published in early 2019. For more information please visit areamethod.com.

Monday, April 8, 2019
12:00 noon - 1:00 p.m.

Storer Auditorium
Miami Business School
5250 University Drive, Coral Gables, Florida 33146



Space is limited. Valet parking available for $10 or
self-park and pay via Pay-by-Phone.
For more information, contact Dr. Alok Kumar at akumar@miami.edu.

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