In case you’re wondering what a business technologist is—and how a non-techie can function in a high-technology environment—Teitelbaum explains, “I can help people decide how to use technology to improve their business, I can envision a use for software, I can explain the impact of the software, but I don’t write the code.”

Teitelbaum and his six co-workers in the Department of Medical Web Services oversee most of the Web sites and Web-based applications for the School of Medicine. They have launched or improved more than 40 different sites, including the revamped School of Medicine site that was rolled out in October. Teitelbaum also helps departments choose and use Web-based programs. “We try to help people find ways to more efficiently do their jobs,” he says.

Concept development, design, content organization, and management of Web sites —these are some of the ways Teitelbaum can help your department. What he can’t do: help you with your network access, e-mail, or desktop support. “This department grew out of Medical Information Technology and we work closely with them, but we’re really separate from that department,” Teitelbaum says.

Teitelbaum has worked in the technology field since he moved to Miami eight years ago. Originally drawn to the area to work for a local technology company, Teitelbaum was a big fan of UM President Donna E. Shalala, whom he had met at a rock concert while he was a student at the University of Wisconsin at Madison and she was chancellor. He joined the staff of the School of Medicine in 2003; his wife, Cara Sodos, works in University Advancement on the Gables campus.

Teitelbaum’s goal is to simplify access to the School of Medicine’s Web sites: “Our job is to help people find what they’re looking for with as few clicks of the mouse as possible.”